“Unlike animals who thrive in a specific niche, like a lion in the Savannah, humans create jackets for the cold and fans for the heat. We’re tool builders and deep generalists.” ~Dan Koe *** Hi all, Baz here, and Happy Thursday! You know, for years, I taught students to niche down and become a big fish in a small pond. It’s not that I got it wrong, it's just that I was a bit off target. Here’s what I think hits the bullseye: 🎯 Blend Your Interests Into a Brand that Makes You a 'Niche of One'...

I was disillusioned with Substack I've been on Substack for a few years and have created and killed about seven—yes, I said seven newsletters there.😳 I've always had an issue with how Substack limits monetization, and I soon found that their email function—while a cool feature—wasn't robust enough. As Substack evolves, bigger names crowd out the attention base of the folks some of us serve. Don't get me wrong—I think Dan Koe's coming to Substack is great. Others of his caliber, such as Jim...

This is the second in a series of posts about transitioning from a newsletter writer to an educational creator. Yesterday, I wrote about feeling like an imposter You can click the image to read the post if you missed it. I’d become convinced that writing solely as a newsletter writer—especially under Substack’s limited monetization model—wouldn’t meet my revenue goals. I wanted a more robust creation cycle and portfolio. An educational creator writes and rounds out his services to meet...